Canadian finance blog is now MapleMoney!

In February 2009, I launched a Canadian Finance Blog, just months after getting married and just months before we moved into a house and had our first child. While a lot has happened in my life in the nearly eight and a half years, a lot has also changed in the world of “personal finance media” in Canada. All but one of the six personal finance blogs that inspired me to start the Canadian Finance Blog has since disappeared. The magazine I used to read is no longer published. Through that time, my site remained, but there was something I wasn’t happy with.

In other corners of the internet, I’ve written about branding more than once through the years, but the biggest brand I had was something I quickly decided on the back when I thought it would just be a fun little hobby to have a blog. First off, I think the word “blog” is becoming more and more obsolete with each passing year. Second, even people that know me well have called my site everything from Canadian Financial Blog to Canadian Personal Finance. I obviously didn’t have a memorable name.

So for the past couple of years, I’ve really been wanting to make a change, but couldn’t find the right combination of creative spark and a domain that could be purchased. I don’t recall how I landed on the idea, but eventually, I was down to a shortlist of “maple” related domains and then settled on MapleMoney — a memorable brand that still represents “Canadian” and “Finance”.

It’s not just a name change though, but a new commitment to increase the professionalism and innovation of the site. During summer, the site will continue evolving with a refreshed look, better navigation, and clearer purpose. By the end of the year, you’ll have new ways to interact with both myself and MapleMoney content.

Thanks to everyone that’s been following along through the years, and welcome to MapleMoney!

P.S. While I’m taking a rare moment to talk about blogging here, I wanted to publicly say thanks to all the bloggers that attended EARN Calgary this past weekend. It was my first event to get bloggers together and help each other reach more readers like you!


  1. Mike Collins

    Hey Tom, I love the new name! Maple Money is short and catchy and it doesn’t limit you to only Canadian topics. Good luck with the site refresh!

  2. Maggie

    Keep up the great work! Love reading your blog.

  3. Janet

    Love the new name. Great choice. Wishing you continued success.

  4. Tatiana

    You are doing great job, Tom! Very informative blog!

  5. Ian Palmer

    The new name is catchy — it has a nice ring to it.

  6. Love the name :). May it bring you much inspiration.

  7. Sarah

    Congrats on the big change Tom, I really like the new name and its definitely catchy. Can’t wait to see what else you have planned.

  8. Potato

    Lalalalala I can’t hear you 😉

    Though on branding, is it maplemoney (as in the header image) or MapleMoney (as in your new author bio)?

    • Tom Drake

      Definitely MapleMoney, the header is temporary while we work on the new look. 😉

  9. Jim Wang

    Love the rebrand and think it was a great decision!

  10. Susan Roach

    Hi Tom, love the new name. Maple is good, and so is money! Read your blog all the time. Best regards.

  11. Personal Alpha Investments

    The new name is catchy! I think its a great decision.

  12. DanM

    Keep up the good work Tom. I’ve been reading your blog over many years. I like the new name!

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