If you really want to make money blogging, you’re going to have to make sure you have visitors coming to your website. Increasing your readership doesn’t have to be difficult, but it does take time to grow a large, targeted audience.
Read part 1 of this series.
Here are some of the best ways to increase blog readers:
1. Network with other bloggers
This one is so obvious, but I see many people skip this. It’s very difficult to build your blog from the ground up all alone. Spend some time chatting with other bloggers (in and outside of your chosen niche) and building real, genuine friendships.
I’ve learned so many things about blogging from other bloggers. Not just reading their blogs, but actually having conversations with them. Real conversations where they don’t sugarcoat anything for me. Because that’s what friends are for.
2. Produce quality content – consistently
This has been said so many times, but it still rings true today. If you produce mediocre content, you will receive mediocre traffic, and therefor – it will be very hard for you to make money blogging!
Always be on top of your game and go out of your way to make every bit of content you produce for your blog amazing. Also, posting consistently (at least 3 times per week, but ideally, every day) will help to keep your readers engaged and always coming back for more.
3. Comment on other blogs
This is not something I do anymore, because it really takes a lot of time, but it’s one of the best things you can do for a new blog that no one has heard about yet.
Make it a goal to comment on at least 5, 10, 15, 30… (you decide) blogs every week. And remember – don’t post “great post” type comments on the blog posts. Read the post, and leave a thoughtful comment. If you take the time to write a nice comment that has some depth to it, the blog owner (and likely others commenting) will notice, and probably visit your blog!
4. Write guest posts
Consider writing some guest posts for other bloggers to help build your audience. There are many blogs out there that accept well-written guest posts from other bloggers, and this is a fantastic way to introduce yourself to a whole new audience!
Make sure to read over any guidelines for guest posting (if they have any), and always – ALWAYS – triple check your article for typos and grammatical errors. Write a little blurb about yourself and include a link to your blog, then watch the traffic start coming in once the article is published!
5. Host giveaways
Everyone loves a good giveaway, so why not use this to your advantage and offer one on your blog to increase your readership?
If you really want to get some serious traffic, make sure the giveaway you’re offering is a big one. Offer something that is hard to get, or is expensive enough that many people won’t buy one of themselves. Gift cards to popular stores (like Walmart) are also a great idea.
The other thing to keep in mind is that it needs to be simple. Make it very easy for someone to enter your giveaway. Leaving a comment and including their email address should be good enough for most giveaways!
6. Become active on social media
One of the best ways to grow your blog and increase traffic, is to take advantage of the many social media platforms that are out there.
I recommend focusing most of your attention on up to 3 – for me, I love Facebook, Pinterest and Google+, because they always send a considerable amount of traffic my way, when I invest time into them. Twitter also works well for many people. So does YouTube.
Just make sure that you are interacting with your readers on a regular basis. You should make sure to update your social media platforms daily, because letting them sit untouched is not going to help you in any way. Link to your current blog posts, older articles, ask questions, share photos. Keep it updated and your blog will consistently receive traffic from these sites.
Join me next week for part 3 of How to Make Money Blogging!